Ayush Bhandari is a social experiment and infotainment creator known for his emotionally gripping content. With HOT Media’s collaboration, Ayush was able to scale his storytelling to a larger audience, delivering content that was both powerful and viral.
Project Snapshot
Ayush Bhandari (YouTuber)
Infotainment / Social Experiments
YouTube, Instagram
Story-led Editing, Content Strategy, Viral Shorts, Direction & Shooting
3.5x subscriber growth, 1M+ view videos, improved retention & reach
The Challenge
Ayush Bhandari, a rising infotainment and social experiment creator, had momentum — but lacked direction. While his format was consistent, the core video ideas weren’t resonating, leading to stagnation in reach and engagement. Key challenges included:
Strong execution but weak ideation — concepts lacked virality
No strategic direction for content series or channel positioning
Limited feedback loop on editing, storytelling, and platform-fit
Growth was organic but untargeted, with no cross-platform game plan
What We Did
Featured Work
The Impact
Our collaboration unlocked breakthrough performance across both formats:
Ayush Bhandari experienced a content transformation that led to unprecedented subscriber growth and massive reach — all powered by HOT Media’s strategic storytelling and editing direction.
Ayush Bhandari
