Shri Padmavati Silks And Sarees

Shri Padmavati Silks And Sarees is a heritage-rich brand that celebrates the beauty of handcrafted Indian textiles. With a legacy rooted in elegance, every piece tells a story of culture, craftsmanship, and contemporary flair. We brought color, culture, and commerce together for one of South India's most iconic silk brands — transforming their online presence.

Project Snapshot

Client

Industry

Heritage Fashion / Ethnic Wear

Featured On

Instagram, YouTube & Facebook

Deliverables

Visual Rebranding, Photoshoot, Short-Form Videos, Influencer Campaigns, Performance Marketing

Impact

3x revenue growth | Stronger digital identity | Surge in engagement & brand reach

The Challenge

Despite a loyal customer base, Shri Padmavati Silks faced key growth bottlenecks:

Limited customer engagement outside walk-ins

No digital campaigns tied to retail events or offers

Zero performance ads or digital CRM in place

Word-of-mouth was the only source of traffic

The campaign now serves as a blueprint for Knari’s other brands. Padmavati continues to use this model for seasonal sales, proving its scalability and replicability.

Objective: 2× revenue in a 30-day window using a budget-conscious, performance-led strategy.

What We Did

We didn’t just dress the brand — we reintroduced it to a digital-first audience with the full HOT treatment. We launched a multi-channel, retail-optimized performance campaign built on urgency, local targeting, and deep consumer insight.

Phase 1: Retail Event Planning

Conceptualized a 30-day “Saree Sale Fest” at the Bangalore store

Created urgency with "Discounts | Limited Stock | Ends Soon" framing

Designed all in-store collateral, posters, and WhatsApp creatives

Phase 2: WhatsApp CRM Integration

Curated and segmented a database of ~2,500 local customers

Designed 5 creative WhatsApp messages across 10 days

Created funnels on the WhatsApp campaigns to engage and re-engage potential customers

Phase 3: Social Media + Paid Ad Execution

Managed social media calendar, design, and storytelling while maintaining consistent brand language across every touchpoint

Created short-form videos optimized for Instagram and YouTube

Led influencer collaborations across key platforms

Deployed Meta Ads (Carousel + Video) targeted by location and interest

Optimized campaigns daily for CTR, CPC, and Store Visit intent

Featured Work

Instagram Ad Reel

Photoshoot Highlights

The Impact

Revenue goals weren’t just met — they were tripled.

Shri Padmavati Silks And Sarees experienced a breakthrough digital season with a record-setting retail revenue performance powered by HOT Media.

Revenue acceleration: ~₹10 Lakhs per month to ~₹35 Lakhs

Average daily footfall: 10 to 30+

Social media content received 100K+ views organically.

Client Review

“We’ve never seen this kind of buzz at the store — people walked in with screenshots of the WhatsApp ad, YouTube videos. Amazing.”

Shri Padmavati Silks And Sarees

The campaign now serves as a blueprint for Knari’s other brands. Padmavati continues to use this model for seasonal sales, proving its scalability and replicability.

Objective: 3× revenue in a 30-day window using a budget-conscious, performance-led strategy.

Want Results Like These?

Get in Touch

Contact us

connect@houseoftrunx.com

(+91) 974-221-7088

(+91) 953-864-6574

Instagram

Contact us

connect@houseoftrunx.com

(+91) 974-221-7088

(+91) 953-864-6574

Instagram